Yesterday I talked about adding a favicon to your blog and that brought to mind another topic...branding. No, not the calf type of branding, establishing YOUR brand.
I'm not going to re-invent the wheel here, there are many articles on this topic written by more knowledgeable people than I. Here's a few of my favorites:
One of the best articles on the topic is from Jeff Goins, "5 Important Tips for Building a Strong Brand
Joanna Penn's "How To Discover and Build Your Author Brand"
Michael Hyatt's "7 Ways to Build Your Author Brand Online"
AuthorMedia and "Build Your Author Brand in 5 Easy Steps"
Okay, I think I've made a good start. I'm on Facebook, Twitter, Google+, LinkedIn, Pinterest, Goodreads and Amazon. I have my blog and my website. I comment on blogs, I write in various Facebook writing groups, I try to contribute useful information when I can. I think the one thing left to do is start some type of mailing list, maybe a small newsletter. Gulp!
One good thing, I was lucky that the photo I initially used has worked out well. Joanna Penn touched on this, "Try using the same photo across multiple social networks so people recognize you." So, whenever you see this picture, you know it's me!
How do you think you're doing in branding yourself as an author? Got any tips to pass along? Likes or dislikes in what you've seen with other authors?